Semalt Recommends How To Conduct A Keyword Research For SEO
Despite how far SEO has evolved and all the changes it has had to undergo, keyword research has held its position as one of the most fundamental SEO elements. Here, we will be describing how important keywords are, and we will be giving you a step by step guide on how you can research for the best and most appropriate keywords for your website.
Keyword research remains one of the first things any SEO professional must do before they begin developing content. This is something that is a must if you hop on getting anywhere near SERP. The need for keyword research is more important to new sites or websites who hope to improve or expand their search ranking.
With this in mind, you are expected to learn the practice of good SEO keyword research and analysis. Generally, this is one of the most valuable areas for improving the SEO performance of your website.
What is keyword research?
Keyword research can be defined as a process of discovering and determining the keywords that matter the most in serving the objectives of a particular website. In other words, keyword research is a process where you (in this case, Semalt) finds not only the words you want to rank for but also the words you should rank for. This refers to the words search engine users use when looking for the information, services, or product your website offers. By doing this, search engines find it a lot easier to pair search queries to websites that use these words.
If properly done, keyword research also provides hot and interesting topics for which content should be created on your site.
During your keyword research, you're likely to do competitive analysis as it is an integral part of keyword research. During this process, you can discover what your competition is ranking for and why your website isn't ranking. This discovery provides you with insight to improve not only your SEO strategy but your business as a whole. This guide will teach you how to research keywords. Remember that your keywords form the foundation for your SEO: you should give it your utmost attention.
The process of researching keywords
For your keyword process to be good and yield results, you need to follow an orderly process. There are several steps that, when followed, will help you accomplish all the goals associated with keywords.
This, however, isn't a one-way street, you will have to revisit these steps and keywords as the market is bound to change, and hence you have to change your approach.
This journey can get difficult, so here are some challenges that can necessitate a revisit to your keywords:
- A shift in the needs or desires of your target consumers
- New queries that weren't present during the previous keyword research or new terms that searchers use
- New competitors entering the market
- Changes in search engine algorithms and search features
Keyword research should be one of the regular habits in ensuring good SEO conditions and growth.
There are several legitimate ways to approach keyword research, but for the sake of this article, we will follow these steps.
- Analyze your current keywords
- Formulate your goals
- Build a keyword wishlist
- Access your competition
- Expand your Keyword horizon
- Prioritize by opportunities and investment
We will show you how you can get your business website to sell products using this keyword research method, so sit back and enjoy the ride.
1. Analyze current keywords
If you already have a predetermined set of keywords you hope to get ranked for using, this is where you start. If you're starting from the absolute beginning, you jump right ahead to Step Two.
You probably have some keywords in mind considering that this isn't your first rodeo with keywords on your website. Your first task will be to write those keywords and run a keyword analysis to see how they are currently performing. If you have a list of relatively small keywords, you can use free tools by Google. If your list is big, however, you should consider using a paid tool.
From the result of the analysis, look at the ranking history and search volume of these keywords. Then use Google Search Console to determine if your website currently has any keyword it ranks for. The objective of this stage is to establish a baseline for your keyword performance.
With this knowledge, you can separate the good performing keywords from the poor but workable ones.
2. Formulate your goals
You need to have carefully crafted goals as you take off on your journey to finding the right keywords. By goals, we mean selecting the specif business and brand needs you hope to meet by earning organic traffic.
Why is this important?
Having goals gives you a sense of direction as you research. From experience, we've discovered that it is very easy to lose focus once you begin this process. That is because you can come across keywords that you could rank for; however, they do not suit your website. If keywords aren't the keywords you need to attract your visitors, they are poison to your website. If you use them, it will only cost you more time and effort without yielding any positive results.
Generally speaking, this is arguably the most overlooked step in everyday keyword research. It is important you set and stand by your goals. It will go a long way in improving your chances of SEO success.
3. Build a keyword wish list
This stage begins in your head or the minds of your team. Using your business's experience, along sides your goals in step 2, you can list out the keywords you think best describe what your potential customers will be using as they search for items in search engines.
You should ask: What would my target audience search for when …?
This objective bears close resemblance to step two because, in both cases, they guide you in your research to determine what matters to your business. Don't assume that the keywords that make it to this list are valuable. You will need to follow this guideline to determine the really valuable keywords.
4. Assess the competitive landscape
Know your "enemies." One of the best sources of keyword is your competition. Your competitors can show the words that they rank for, and you don't. If they have been in the game longer, the chances are that they have uncovered and exploited many more opportunities than you have. As you use SEO tools, many will be kind enough to show you top-ranking keywords in a domain. However, you are going to need paid tools if you plan on getting maximum benefits. Here are some ways to conduct competitive keyword research:
- Using google
- Using keyword tools
5. Expand your keyword horizons
In step 4, you created a list of keywords you think has potential, and that formed the foundation for this step. While keywords form a good SEO foundation, they can only take you as far. With the evolution of Google, it has improved its ability to recognize topics and all its related terms. Every keyword opens up a gateway to a topical universe. There are several excellent tools to help you decide on the most appropriate topics based on the keywords you've provided. Some of these tools include:
- Answer the Public
- Keyword Explorer
- Keywords everywhere
These tools work by scraping Google SERPs to discover the search terms and other questions searchers frequently use for information on certain keywords or topics.
Once you've completed this, look through your now expanded keyword list as you select what topics have the most attention. After that, you group the other keywords and topics to fit your selected topics and use them according to relevance.
6. Prioritize the opportunities from the Investments
This step isn't absolutely to research; however, it made this list because it still is a critical bridge in converting the information you've gathered into actions that present tangible results. In this process, your topmost priority is the best opportunities. You should be cautious in weighing said opportunities against the cost of winning those opportunities. In basic terms, a keyword may have high traffic potential, but you should consider how much time or effort it needs to win a good rank, or you lose the ability to convert that traffic into positive statistics. In such cases, the keyword isn't a wise investment.
Although you are done with researching your SEO keywords, you should keep in mind that Keyword research is a never-ending process. Due to fluctuations in the marketplace, changes to Google, your business's growth, and many more factors, we need to constantly keep an eye on your keywords. Doing this process repeatedly is one of the best ways to never lose sight of your competition except, of course, you are far ahead.
Build your keywords now like a muscle and exercise it regularly to keep building and benefiting you as time goes by.